The Cheesecake Factory net income jumps 36% in 4Q

 
February 21, 2012 | By Lisa Jennings
The Cheesecake Factory Inc. on Tuesday reported a more than 36-percent increase in profit for the fourth quarter on improving guest traffic.

For the quarter ended Jan. 3, the Calabasas Hills, Calif.-based casual-dining operator reported net income of $29.9 million, or 54 cents per share, compared with $21.9 million or 36 cents per share, a year ago.

Same-store sales for the quarter rose 2.7 percent for the company’s two brands, while revenue totaled $477.7 million, up nearly 15 percent from a year ago.

The recent quarter included an additional week and $1.5 million in impairment charges. In addition, the company saw a pre-tax benefit of $700,000 and a reduction to its income tax provision of $1.1 million as the result of a partial settlement with the U.S. Internal Revenue Service.

By brand, same-store sales were up 2.7 percent at the 156-unit Cheesecake Factory and 1.9 percent for the 13-unit Grand Lux Café. The company also operates one location of RockSugar Pan Asian Kitchen.

David Overton, the company’s chief executive, said the focus will remain on building market share by improving the customer experience.

“We delivered our best comparable sales and highest guest traffic levels of the year, driving 36-percent earnings per share growth. The Cheesecake Factory offers the strongest, most consistent guest experience in the industry, and our numbers confirm it,” he said in a statement.

“We have always been an operating company, and, over the past few years, our level of excellence in food, service and overall execution has become even better, further separating our concept from others in the industry,” he continued. “This places us in an extremely strong competitive position.”

The Cheesecake Factory also is moving outside the United States for the first time with three licensed locations expected to open in the Middle East. The company projects opening seven or eight new restaurants in 2012.

For the year, The Cheesecake Factory reported net income of $95.7 million, or $1.64 per share, compared with $81.7 million, or $1.35 per share.

Revenue for the year was $1.8 billion, compared with $1.7 billion a year ago.

Profits grow on the Dollar Tree

 
February 22, 2012
CHESAPEAKE, Va — Dollar Tree’s sales and earnings growth for the fourth quarter and fiscal year is just another example of how discounters dominated in 2011. 

The company reported that net sales for the fourth quarter were $1.95 billion, a 12.8% increase compared with $1.73 billion reported for the quarter ended Jan. 29, 2011. Comparable-store sales increased 7.3%, on top of a 3.9% increase for the fourth quarter 2010.

Earnings per diluted share for the fourth quarter were $1.60, an increase of 24% compared to the $1.29 earnings per diluted share reported for the fourth quarter 2010.

“I am pleased to report that our business momentum remains strong as Dollar Tree’s sales, operating margin, and earnings continued to expand in the fourth quarter,” said president and CEO Bob Sasser. “Dollar Tree is focused on providing a broad, balanced assortment of merchandise that customers need and want at surprising values. Our stores are clean, bright, convenient, seasonally relevant and fun to shop. We are looking forward to an exciting spring and Easter selling season.”

During the fourth quarter, Dollar Tree opened 21 stores, expanded or relocated 3 stores, and closed 5 stores. Retail selling square footage increased 6.9% compared to a year ago, to 37.6 million sq. ft.

Dollar Tree reported that net sales for the full year were $6.63 billion, a 12.7% increase compared with 2010 sales of $5.88 billion. Comparable-store sales increased 6%, on top of a 6.3% increase last year.

Diluted earnings per share were $4.03, an increase of 30% from diluted earnings per share of $3.10 in 2010. 

For the first quarter of 2012, Dollar Tree said it expects sales to be in the range of $1.65 billion to $1.69 billion, based on low -to- mid single-digit positive comparable-store sales, and 7% square footage growth. Diluted earnings per share are expected to be in the range of 91 cents to 97 cents.

For the full year, the company said it estimates sales will range from $7.25 billion to $7.42 billion. This estimate is based on a range of low -to -mid single digit positive comparable-store sales, and square footage growth of approximately 7.2% for the year. Fiscal year 2012 diluted earnings per share are expected to be in the range of $4.65 to $4.90. 

Chili’s offers ‘Kids Eat Free’ e-mail promotion !

 

 
February 21, 2012 | By Ron Ruggless
 
 
 
Chili’s Kids Eat Free promotion
Chili’s Grill & Bar is offering members of its e-mail club a special two-day “Kids Eat Free” promotion that the chain is supporting with social media.

The deal, which was e-mailed to club members Monday, requires a “Febru-Awesome” coupon, a brand spokesperson said Tuesday, and is good only on Feb. 21 and 22 at the 800 company-owned units nationwide.

With the coupon, two children ages 12 or younger can eat a Kid’s Meal free when one adult orders an entrée. Multiple coupons are allowed per table. The “Eat Free” deal is supported on Facebook and Twitter, the spokesperson said. The coupon can be redeemed from a smart phone and doesn’t have to be printed out.

Chili’s, a division of Dallas-based Brinker International, increasingly has been using e-mail and social media to market promotions. The company also has made substantial use of its e-mail club membership at the 45-unit Maggiano’s Little Italy brand.

Chili’s took a three-week network television hiatus in September and relied on social media and local marketing efforts to “augment our marketing strategy with more efficient social media and local marketing elements,” Wyman Roberts, president of Brinker’s Chili’s division, said in a fall call with analysts. He added that the chain would be leveraging social and direct marketing more.

EARLIER: Brinker expands value strategy at Chili’s

Brinker’s system includes 1,529 Chili’s and 45 Maggiano’s restaurants. Brinker also retains a minority investment in Romano’s Macaroni Grill.

Walmart had a “great” Christmas !

 
February 21, 2012 | By Mike Troy
BENTONVILLE, Ark. — Walmart’s U.S. stores division regained customer traffic during the fourth quarter to post a 1.5% same-store sales increase and continues gather momentum as familiar strategies and effective marketing are resonating with customers, the company said Tuesday morning in conjunction with the release of quarterly results.

Total sales increase by 5.8% to $122.3 billion, profits from continuing operations increased 3.4% to nearly $5.2 billion and earnings per share from continuing operations increased 7.5% to $1.44 from $1.34 if one time gains are excluded from both reporting periods.

“We are pleased with Walmart’s earnings performance for both the fourth quarter and the full year,” said Mike Duke, Wal-Mart Stores Inc. president and CEO. “Today, every segment of our business is stronger than it was a year ago, and we’re in a great position for fiscal year 2013.

As in the past, Duke asserted that Walmart remains the best positioned global retailer and touched on progress made in the United States where divisional president and CEO Bill Simon and chief merchandising office Duncan Mac Naughton have spent the past year implementing a back-to-basic strategy focused on asserting price leadership, controlling expenses, enhancing product assortment and ensuring products are on shelves. Progress on all those fronts is why Duke said Walmart had a great Christmas and, “the plan that Bill and his team put in place a year ago was the right plan.”

Duke said Walmart would continue to lower prices in the coming year and that positive trends will continue.

“Our price leadership is making a difference across the United States, as many families are settling into a new normal. Core customers remain cautious about their finances, and they rely on Walmart’s EDLP promise to help them manage through today’s economic challenges.” 

While the comps increase was noteworthy and toward the upper end of the company’s guidance range that called for flat to a 2% increased, the bigger deal was the increase volume of customers who shopped at Walmart during the quarter.

Simon said it was “the first positive traffic quarter in quite awhile,” thanks to the addition of 10,000 items to the product mix and advertising that effectively conveyed Walmart’s core value proposition of low prices on a broad and in-stock assortment of merchandise. 

“Our business models is working and we continue to drive progress on three major front,” Simon said, referring to price leadership, expanded assortment and on-shelf availability.

During the year, Walmart added 119 supercenters and 27 small formats for a total of 9.6 million new sq. ft.. This year, between 210 and 235 new units are planned with 80 to 100 of those being small formats, primarily Neighborhood Markets.

Looking abroad, Walmart’s international division also made a meaningful contribution to growth as sales increased 13.1% to nearly $35.5 billion.

Momentum continued as Sam’s Club where, excluding fuel, same-store sales increased 5.4% and total sales increased 5.4% to $12.6 billion.

For the year, Walmart’s sales increased 5.9% to $443.9 billion and full-year profits increased 2.7% to $15.8 billion. The company ended the year with 10,130 stores operating under 69 different banners in 27 countries and more than 2 million employees.

Survey: 3-out-of-4 people shopping with tablet in hand respond to on-site messaging

February 17, 2012 | By Michael Johnsen

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday.

Specifically, 80% of the on-the-go audience preferred locally relevant advertising, and 75% were more likely to take an action after seeing a location-specific message. The top three actions included clicking on location-specific ads (31%), searching for the nearest location (21%) and/or conducting additional research (21%). Behavior further varied by smartphone device type. After clicking on an ad, iPhone users were most likely to conduct additional research (22%), Android users searched for the nearest location (25%) and Blackberry users immediately made a purchase (21%).

“It is exciting to see how important location-specific messaging is to consumers today,” stated David Staas, SVP marketing at JiWire. “As the on-the-go audience demands locally relevant information, brands need to focus on reaching consumers in and around their locations.”

In-store comparison shopping on a mobile device has become the No. 1 mobile behavior across all ages and gender. Similar to Pew Research’s findings that “one-third used their phone specifically for online information while inside a physical store,” JiWire also found this trend to be true, with 34% of on-the-go consumers participating in comparison-shopping behavior. JiWire’s report also delved a little deeper and found that 39% of consumers between the ages of 25 and 34 years old were the most likely to comparison shop in store, with 13% making a purchase on their mobile devices instead of in the store.

Other key findings: Consumers are four times more likely to search for reviews than to search for a friend’s recommendation; and 21% of consumers searched for coupons while in store. This recent phenomenon has caused online coupons to take off and become more popular over the years, JiWire noted. As many as 34% of consumers have redeemed an online coupon in the past 90 days. Additionally, mobile coupon redemption is rapidly nearing newspaper coupon redemption thresholds, with 18% redeeming mobile coupons and 22% redeeming newspaper coupons.

Tablets continued to dominate market share with significant growth across both the United States and United Kingdom, including the iPad, which saw substantial gains in the fourth quarter. The iOS and Android platforms increased in market share while Windows OS decreased. For the first time, the HP Touchpad, Kindle Fire and the Samsung Tablet have entered the Top 10 mobile devices.

P.F. Chang’s to acquire majority stake in True Food Kitchen

 
February 16, 2012 | By Ron Ruggless
P.F. Chang’s China Bistro Inc. said Thursday it had agreed to acquire a majority interest in the four-unit True Food Kitchen concept, converting its 2009 $10 million credit facility into equity.

The deal, expected to be completed in the second quarter of this year, will give P.F. Chang’s a 51-percent majority interest in True Food Kitchen, a health-focused concept first opened in 2008 in Phoenix by Scottsdale, Ariz.-based Fox Restaurant Concepts. P.F. Chang’s retains the option to increase its ownership to 90 percent or more in the future.

True Food Kitchen, which was named an NRN Hot Concept last year, has two units in Arizona and two in California, with an additional two restaurants scheduled to open this year.

Rick Federico, chief executive and chairman of Scottsdale-based P.F. Chang’s, said in a Thursday call with analysts that True Food Kitchen is “aligned with the rising demand for healthier menu options while providing a fun and innovative dining experience. And it provides us with a future growth vehicle where we can employ capital.”

Federico added that unit economics for True Food Kitchen were strong.

“Current average unit volumes are close to $6 million with industry-leading cash margins,” he said. “In fact, they are as good or better than the early performance of [P.F. Chang’s].”

During an investors’ day last November, P.F. Chang’s executives said the four True Food Kitchen restaurants had average unit volumes of $5.9 million, compared with $4.6 million at P.F. Chang’s units. Sales per square foot were $1,120, compared with $660 at P.F. Chang’s, and annual sales per seat were about $25,000, compared with $19,300 at P.F. Chang’s. They also said True Food Kitchen’s cost to build per seat was about $8,200, compared with $14,240 at P.F. Chang’s.

EARLIER: P.F. Chang’s to open new concept

“We will not see any dilution of our management time or attention,” Federico said, adding that all operations and development of True Food would remain with Fox Restaurant Concepts. “Future unit development will be funded through a combination of cash flow at the existing True Food Kitchen restaurants and our cash,” he said.

Sam Fox, founder and chief executive of Fox Restaurant Concepts, created True Food Kitchen with health advocate and author Dr. Andrew Weil and said in a statement that the concept is “well-positioned to capitalize on the current direction of the food industry.”

“We have formed a great relationship with the P.F. Chang’s management team and are extremely pleased by their commitment to continue our partnership,” Fox said.

Fox Restaurant Concepts has 31 restaurants in Arizona, California, Colorado, Kansas and Texas under 12 brands, including Blanco, Bloom, Culinary Dropout, The Greene House, ModernSteak, North, Olive & Ivy, Sauce, Wildflower and Zinburger.

As of Jan. 1, P.F. Chang’s China Bistro had 204 of its namesake casual-dining restaurants and 173 Pei Wei Asian Diners.

FAO Schwarz celebrates 150 years

 
February 16, 2012 | By Gail Hoffer
WAYNE, N.J. — When Tom Hanks danced across FAO Schwarz’s giant piano in the movie “Big,” it established the store’s iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.

“For 15 decades, FAO Schwarz has created a magical, one-of-a-kind retail environment, bringing joy to millions of kids and kids-at-heart,” said Jerry Storch, chairman and CEO, Toys“R”Us Inc., which exclusively operates the FAO Schwarz brand.  “As we celebrate its 150th anniversary in 2012, we are excited to evoke nostalgic memories by highlighting the brand’s past, while continuing to elevate the FAO Schwarz experience through redesigned store features and unique new product offerings.”

The year-long celebration began this week when company founder Frederick August Otto Schwarz was inducted into the Toy Industry Hall of Fame at the Toy of the Year Awards in New York City. At the store, the real-life “toy” soldiers are sporting a new look to honor the sesquicentennial. Inside the store, special displays call out the anniversary including a gallery filled with classic toys and brand artifacts including the original Crayola 64 Box, first edition G.I. Joe action figures and a vintage Barbie Doll. In addition, the company will offer limited-edition items from Mattel, Hasbro, Playmobil and more.

The celebration extends online with a revamped FAO.com website that will highlight a dedicated feature shop of 150th anniversary products that have been created especially to mark the occasion. 

In the social space, the company’s Facebook page, Facebook.com/FAO, will undergo a similar transformation, featuring images of the famed flagship location, as well as trivia and facts culled from 150 years of FAO Schwarz history and more.

Saks goes casual with style

 

 
February 14, 2012 | By Gail Hoffer
NEW YORK — Even the most fashionable women like to dress down on occasion, and Saks Fifth Avenue has answered the call by expanding its proprietary offerings into casual wear. The retailer has announced the launch of 9|15, which the company says incorporates runway-centric style to the adventurous and ambitious woman. The line’s debut follows the 2011 launch of the Saks Fifth Avenue Collection, and will be featured in the “Wear Now” area of Saks stores around the country.

The 9|15 name derives from Saks Fifth Avenue’s Sept. 15 birthdate some 88 years ago and is inspired by the traditional timing of New York’s fashion week, the company said. 

The initial line will include asymmetrical knits and vests, skinny cargos and stone-washed henleys  in natural, warm colors. Fabrics used include jersey and featherweight cashmere, adding to the lines casual appeal.

9|15 is currently available in 29 Saks Fifth Avenue stores and on Saks.com. 

Pizza Hut targets value with $10 Dinner Box

 

Nation’s Restaurant News speaks with CMO Kurt Kane about the chain’s price-point strategy
February 13, 2012 | By Ron Ruggless
 

Pizza Hut’s new $10 Dinner Box hopes to appeal to changing value perception among consumers.

The $10 Dinner Box includes one medium rectangular one-topping pizza, five breadsticks with marinara dipping sauce and 10 cinnamon sticks with icing, and was introduced in “digital soft-sell” this past weekend.

Kurt Kane, chief marketing officer for Plano, Texas-based Pizza Hut, said the new limited-time offer plays off the chain’s “Big Dinner Box” promotion from late last year.

“We had huge success with what we called our ‘Big Dinner Box’ that we put on the market in December, which was at a $19.99 price point. It had two medium pizzas, eight wings and breadsticks inside,” Kane told Nation’s Restaurant News. “What we challenged ourselves with is: ‘Can we give consumers even more value than that?’ We wanted to give the smaller group occasion great value as well.”

The $10 Dinner Box would cost $16 if each item were purchased separately, Kane said.

“This uniquely positions us versus our competitors,” he said. “Historically, where people have defined value has been around trying to provide the lowest price on a single pizza and fighting it out on the price point. What we are trying to do is change the nature of that discussion and really turn it into a value conversation around what you get for what you pay.”

The deal got good response in a market test last fall, he said. “Our firm belief is that the competition doesn’t have the same menu variety that we do, so we can leverage that menu variety and bring it to people at a great value,” Kane added.

Pizza Hut, like other chains, is dealing with post-recession views about what makes up value.

“The recession has changed people’s perceptions and expectations for value significantly,” Kane said. “I don’t know that it will ever change back.

“Our brand and our system has come to recognize there is a much higher standard for value than there was just a few years ago,” he said. “What they love is the ‘unlimited variety’ side of it. Their perception of value is that there shouldn’t be limitations on what they can access and the type of experience they can have just because they are looking to spend their money wisely.”

The recession was a jarring event, Kane said. “A whole new generation of consumers has basically been born under a new value mindset, and I don’t see that changing anytime soon,” he added.

Sam’s Club and Publix tops in customer experience

 
February 14, 2012 | By Katherine Field Boccaccio
WABAN, MASS. — Research results released Tuesday by Temkin Group, which rates the customer experience of 206 large companies across 18 industries, showed that only eight companies deliver excellent customer experience: Sam’s Club and Publix led the pack, followed by Starbucks, Subway, Chick-fil-A, Aldi, Winn-Dixie, H.E.B., and credit unions.

According to the 2012 Temkin Experience Ratings, in its second year, 76 companies (37% of the total) earned “poor” or “very poor” ratings.

The research examines customer experience across 18 industries: airlines, appliance makers, auto dealers, banks, car rental agencies, computer makers, credit card issuers, fast-food chains, grocery chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, parcel delivery services, retailers, TV service providers, and wireless carriers.

Grocery chains, fast-food chains and retailers are the top three industries, earning an average rating of “good.” At the bottom of the ratings, TV service providers, Internet service providers, and health plans earn an average rating of “poor.” Health plans show up in seven of the bottom 14 spots in the ratings.

“While many companies aren’t delivering experiences that meet customers’ needs, it’s an epidemic for TV service providers, Internet service providers, and health plans,” said Bruce Temkin, author of the report and managing partner of Temkin Group.

The research by Temkin Group also analyzed the changes in ratings between 2011 and 2012. Among retailers, Kohl’s had the largest decline.